When it comes to figuring out what we have to offer others, one thing is clear. . . it’s hard to figure out where to start. Navigating all the advice we read online and hear from ‘experts’ is difficult to do without our head spinning at an RPM that would melt a car engine.
So what do you do with all this info without getting lost in the fog?
Think Like a Seafaring Fisherman
In ancient seafaring cultures, fisherman always kept land in sight, lining up landmarks such as a nearby rock against a more distant point on land to keep track of their location and direction. As maps came into existence they no longer needed land as their reference using navigation techniques such as the location of the sun and stars, flight pattern of birds, wind or currents to know what direction they were heading. When the compass was invented they could know what direction they were heading simply by what they held in their hand, even in the fog when nothing else worked.
So what does this tells us?
Have a Point of Reference
Today, the internet is evolving at an incredibly fast pace and it’s easy to lose yourself when trying to figure out what to do when building your business. How do you know who to listen to and what actions should you be taking to find customers online or to build your community? The answer is simple, do what the fisherman did throughout time. Have a point of reference to know where you are and what direction you are heading.
It Starts with Knowing Yourself
Decide who you are and what you are about. We all serve a purpose in life, so what is yours? Are you here to help people in some specific way, save the plant or teach dogs how to roll over? What really matters to you and what are you willing to do about it?
This is your reference point.
When you know this, you will always know what to do because your actions are always driven by your purpose. You will know who to listened to, how to convey what you need to convey and you will keep working at it, because it’s your purpose. I’m not saying that finding your purpose is an easy thing to do, it takes time. You need to discover yourself, what really makes you tick and get to the core of what you have to contribute, but once you’ve found it, it changes everything.
Do What Feels Right
Whether you know your purpose or you’re trying to discover it, getting on the path will help you recognize who to listened to and what to do. Look for the circles of influence you want to be surrounded by and see what common ideas and practices they use and write about. Look for the common threads that connect these people to each other, how they interact and what activities they use to convey their message and spread the word. Then do what they are doing.
If you use the criteria of finding people who know their purpose as your guide, building the right circle of influence will happen and you will be on your way to figuring out what to do next.
Most importantly, don’t lose site of what you are working on. This is really about the journey, so don’t get too caught up about where you are right now, cause right now you’re exactly where you are supposed to be.