Today we are faced with constant challenges to building and growing every business. Whether you run a retail store, brick and mortar operation or operate in the world of e-commerce, actions need to be taken everyday to move forward. We are constantly faced with finding and retaining new customers, improving the way we do business and finding new strategies to build brand awareness. This is not an easy task and it’s often difficult to determine which steps to take first, especially with so many options staring us in the face.
If business is slow, do you start by looking at your existing customers and if so, how are you reaching out to them?
What if you are new and don’t have customers, how are you driving new business development?
Is your operation getting old and outdated? Where do you start updating your equipment and processes?
Are you online and taking advantage of your social assets? Are you reaching out, creating conversations and building an orbit of interested and loyal customers around you?
These are just a few of the many questions facing us every day in business and ones that need to be answered or we will find ourselves burning through cash, losing market share and running ourselves ragged. Believe me when I say, I have been there.
Taking the Initiative
Whether you are dealing with any of these questions or a slew of others, there are ways to figure out how best to move forward and build your business. Often times, we are able to work through these issues on our own but at some point, every business needs some outside help to make the difference and continue on the path of success. In my 20 plus years building and running businesses, I have spent well over a hundred thousand dollars working with others that helped me grow and build my business and I can say it was money well spent.
From improving an internal process to promoting my business online, I have been there. From turning around a 40 year old manufacturer to profitability to launching my own consumer brand, I have done it all. Organizational strategy, corporate wide process improvement, business development, check. Product launch, brand development, web development, done that. Search engine optimization and online marketing, that too! In the years I have been in business, there is little that I haven’t done, failed at, learned or succeeded at doing. Now I am here to bring it to you. Are you ready to make the call?
What kind of online reputation have you built for your brand? It takes a lot more than just a good name to get noticed and even if you have the best product, do your potential customers even know about it? Whether you are an individual, a small business or a large multimillion dollar corporation, your brand promise and fulfillment needs to be clear and consistent. Online and offline strategies need to be in sync and your reputation needs to be managed, especially online. It’s far to easy to have your product or service sullied by anonymous online consumers ripping your product apart or by an unhappy customer who posts negative comments about your services. These are all areas that need to be managed in order to successfully build your brand and maintain your reputation and if you don’t know what you are doing, then you need to work with someone that does.
Putting a branding strategy together that aligns who you are with how you deliver is the most successful way we know to build your brand and your business. Let your customers know you and the whole sales proposition changes. Do you stand by your products? If so, your customers better know it and if you don’t, then you need to start doing it right now. Brand development does not happen over night but with the right strategy in place, and a little consistency you can go a long way.
SEO, SEM, Branding and Web design are all components of your overall strategy. Where do you see yourself and your brand in one year or two? The web has sped up business and your ability to build it quickly, if you know the how to bring all of these areas together. Do you need to build a new website? Where do you start with SEM and SEO and most importantly, have you defined your brand and developed a clear message that you are delivering consistently? If not than you may want to speak with us about how we can help you deliver results.
You can visit our Contact page and submit the short form. This is the best way to contact us to get started. We can help in any one or all of the areas above, just let us know what you think you are missing and we can help you get on the right path and take the steps that make the most sense for you and your business.